Description
ISBN : 9781485130864
Business Cases from South African Companies is an engaging collection of case studies dealing with real-life businesses. Written by business owners, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
Key Benefits
- Case studies written by the business owners themselves, in their own words
- Methods used to segment the market, making advertising decisions, the importance of customer service, niche markets, social responsibility and addressing customer issues are all discussed
- Aspects such as staff issues, purchasing, management and management issues, marketing, branding, co-branding, business growth, research, market segmentation and research are covered comprehensively.